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A large part of our success is due to the pioneering spirit of our franchisees, and the Culver's hospitality they deliver to new markets.
To support that pioneering spirit, we are currently offering a reduced royalty program for select markets. Newly opened Culver's within these select markets will benefit from these reduced royalties for the first two years the Culver's is open. The program will expire on March 31, 2011, and a franchise agreement would have to be signed prior to that date in order to qualify.
As we bring Culver's to new markets, we have selected specific cities which meet our preferred trade area demographic criteria, and are eligible for our reduced royalty financial incentive. The cities, listed by state, are:
Arvada
Aurora
Englewood
Lakewood
Westminster
Delaware
Fairfield
Findlay
Gahanna
Maumee
Middletown
Norwood
Perrysburg
Westerville
Bedford
Carrollton
Conroe
Desoto
Georgetown
New Braunfels
North Richland Hills
Richardson
Round Rock
Schertz
Spring
Sugar Land
These "targeted growth markets" and/or cities, do not constitute a recomendation, assurance, or endorsement of the potential success of a given Culver's restaurant. There may be other communities not listed that fit our demographic criteria.
We also have opportunities remaining throughout our current 23 state development market shown below.