Media Press Release
Culver's Introduces Augmented Reality Experience In-Restaurant
Fast-casual restaurant finds new way to engage consumers
FOR IMMEDIATE RELEASE
Paul Pitas, 608.644.2614
PRAIRIE DU SAC, Wis. - November 30, 2015 - Ever since it was founded in 1984, Culver's has lived by its mission statement that Every Guest Who Chooses Culver's Leaves Happy. Not only do guests leave happy, but during this holiday season, they'll also be leaving with a new sense of adventure with the introduction of an augmented reality experience featuring technology that layers virtual objects into the real world, one of the first of its kind in the fast-casual industry.
From Nov. 30 through Dec. 27, guests will have the chance to play Slopestyle Buttercup, an augmented reality adventure game, to try for an extra entry in Culver's newest consumer promotion, Gift of Adventure, sponsored by Pepsi™. Guests who order a medium beverage will receive a promo-specific cup with a code that can be entered online to win the grand prize: a family trip for four to Keystone, CO.
The game is accessed simply by downloading the Culver's app on a smartphone and focusing the phone on the promotional drink cup. Guests will soon find themselves skiing down a wooded, snow-filled slope, navigating a path filled with Fresh Frozen Custard and a number of obstacles. The experience is made even more enjoyable by the fact that a darling cow named Buttercup is the adventurer on skis soaring through a winter wonderland.
According to a MarketsandMarkets recently published research report, the augmented reality market is globally forecasted to grow by 79.6 percent between 2015 and 2020. Ad Age shares that brands are actively searching for new ways to expand consumer experiences by way of a physical product. Packaging doesn't have to be something that just holds the product-it can be an avenue to interact with the consumer.
"By creating an interactive gaming experience for our guests, we're engaging them in a unique way that's enjoyable for the whole family," said David Stidham, Culver's vice president of marketing. "This is a great opportunity to deliver on our promise that Culver's is a fun place to eat quality food." To learn more about the promotion, please visit www.CulversAdventure.com. Guests can also download the Culver's app for iPhone® and Android™ from the App Store or Google Play.
To learn more about Culver's through recent television commercials, go to http://www.culvers.com/media/commercials.aspx
For over 30 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients, served with a smile. The ever-expanding franchise system now numbers more than 550 family-owned and operated restaurants in 22 states. The restaurants' nationally-recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger®, made from fresh, never frozen, beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit http://www.culvers.com, http://www.culvers.com/facebook, http://www.twitter.com/culvers, https://plus.google.com/+culvers or http://www.instagram.com/culvers.