Media Press Release
Culver's Best-Selling LTO Returns to the Menu
Colby Jack Pub Burger readies to satisfy guests' palates
FOR IMMEDIATE RELEASE
Paul Pitas, 608.644.2614
PRAIRIE DU SAC, Wis. - March 28, 2016 - Excitement around the return of Culver's best-selling LTO, a heralded fan favorite, has guests buzzing. The Colby Jack Pub Burger, one of three specialty Pub Burgers Culver's has created, is back in restaurants for a limited time only: March 28 through June 5, or while supplies last.
"Our Pub Burger lineup offers a wide variety of flavors, and the Colby Jack was an LTO that really caught our guests' attention," says David Stidham, vice president of marketing at Culver's. "Each time it cycles through the restaurants, an increasingly larger fan base becomes more vocal about their wish to have it return. It's our number one selling limited-time offer."
It all begins with fresh, never frozen Midwest beef. This flavor experience is enhanced by Wisconsin Colby Jack cheese, crispy onion strings and four-peppercorn mayo with a touch of A.1.® Sauce-all served on a lightly buttered Supper Club Bun.
The Colby Jack Pub Burger capitalizes on its unique combination of premium ingredients and bold flavors to appeal to consumers looking for something new to try or for those coming back for a beloved favorite.
For over 30 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients, served with a smile. The ever-expanding franchise system now numbers more than 550 family-owned and operated restaurants in 23 states. The restaurants' nationally-recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger®, made from fresh, never frozen, beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit http://www.culvers.com, http://www.culvers.com/facebook, http://www.twitter.com/culvers, https://plus.google.com/+culvers or http://www.instagram.com/culvers.