Media Press Release
Culver’s Restaurants Honor “Everyday Heroes” in National Ad Campaign
Brand Leverages Traditional and Social Media to Find Real Stories of People Going Above and Beyond the Call of Duty
PRAIRIE DU SAC, Wis. - June 13, 2016 - A patriot, police sergeant and volunteer firefighter. A president and CEO of a Boys and Girls Club dedicated to helping high schoolers graduate. A founder of a therapeutic riding center for people with disabilities and victims of abuse.
These are just a few of the Everyday Heroes that Culver’s communities identified when the restaurant brand put a call out to its guests to nominate, for a chance to share in a sweet surprise, the people in their lives who go above and beyond the call of duty. What they didn’t know was that the surprise would include a visit from Culver’s co-founder Craig Culver and a starring role in their own Culver’s TV commercial.
Culver’s received more than 800 Everyday Hero nominations on social media and a few suggestions based on stories covered in traditional news media. After identifying four stories that stood out, Culver’s reached out to the nominators to coordinate the surprise moments in mid-May. Two of the TV spots begin airing today, and two will air next summer.
“These Everyday Heroes are committed to making their communities better places, which is something worth celebrating and supporting,” said David Stidham, vice president of marketing for Culver’s. “It was so heartwarming to surprise them with thanks for all that they do, and we’re honored to have the opportunity to share their stories in our latest national ad campaign.”
For over 30 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients, served with a smile. The ever-expanding franchise system now numbers more than 550 family-owned and operated restaurants in 24 states. The restaurants' nationally-recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger®, made from fresh, never frozen, beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook, www.twitter.com/culvers, www.gplus.to/culvers or www.instagram.com/culvers