1. ELIGIBILITY: The Promotion is open only to legal U.S. residents residing in Arizona, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin or Wyoming (each an “Eligible State”) who are 18 years of age (19 in Nebraska) or older at the time of entry. Void where prohibited. Potential winners may be required to provide proof of legal U.S. residency if requested by Sponsor to determine eligibility and as a condition of prize award. Employees of Culver Franchising System, LLC, its parent, subsidiaries, divisions, affiliates, distributors, suppliers, participating locations, dealers, and advertising, promotional or judging agencies, officers, directors, employees, agents, licensors, and assigns (collectively, “Sponsor and Promotion Parties”) and the immediate family members (parent, child, sibling or spouse of any of the foregoing, including step-parent, step-child or step-sibling) and household members of such individuals (whether related or not) of each, are not eligible to participate or win.

  2. PROMOTION TIMING: The Promotion begins on July 2, 2018 at 9:00:00 a.m. Central Time (“CT”) and ends on July 22, 2018 at 11:59:59 p.m. CT (the "Promotion Period"). The Promotion Period is divided into twenty-one (21) daily entry periods (each a “Day”). A “Day” is defined as the twenty-four (24) hours between 12:00:00 a.m. CT and the following 11:59:59 p.m. CT with the exception of the first day of the Promotion Period which shall begin at 9:00:00 a.m. CT and end the following 11:59:59 p.m. CT. The computer of Sponsor's Web master is the official time-keeping device of the Promotion.

  3. PROMOTION OVERVIEW: The Promotion consists of two (2) components: (a) a Contest and (b) Daily Random Drawings. By participating in the Contest, you are automatically entered into the Daily Random Drawing portion of the Promotion as described herein. Sponsor invites entrants to submit their ideas for a Culver’s Fresh Frozen Custard flavor name. For the Contest:Entries will be judged to determine one (1) Grand Prize winner and two (2) First Prize winners. See Rule #7 for Judging Criteria. For the Daily Random Drawings: For each entry submitted into the Contest, the entrant will automatically receive one (1) entry into the corresponding Daily Drawing. All Daily Prize winners will be determined via random drawings. See Rule #6 for Daily Drawing details. See Rule #8 for all prize details.

  4. HOW TO ENTER: Log on to (the "Web Site") and follow the online instructions to complete the registration form and submit your idea for a Culver’s Fresh Frozen Custard flavor (altogether, the “Entry”). You will be required to provide your first and last name, state of residency, email address, date of birth (month/year) and daytime phone number on the registration form. Read these Official Rules and place a checkmark in the box stating that you accept these Official Rules.

    In describing your Culver’s Fresh Frozen Custard flavor, you’ll be required to provide the following information at the Website:

    • Flavor name
    • Custard base
    • Up to three (3) mix-in’s

    All submissions must be in English and you will be allowed up to 50 characters for each response. Altogether, the flavor you submit must not be the same or substantially similar to an existing flavor of Culver’s Fresh Frozen Custard, Culver’s Fresh Frozen Custard. For a list of existing flavors, visit

    Entries will be judged for the Contest portion of this Promotion. See Rule #7 for Judging Criteria.

    All Entries must be received during the Promotion Period. Limit one (1) Entry per person/email address per Day. 

    The name of the person submitting an Entry into the Promotion must be the name of the authorized account holder of the email address used to enter, otherwise, Entry may be deemed void. In the event of a dispute over the identity of an entrant, Entry will be declared made by the authorized account holder of the email address used during the entry process. A potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of such account.

    Proof of delivery or receipt of Entry will not be deemed by the Sponsor as proof of Entry into this Promotion. 

    Each Entry submission must be manually key stroked and/or manually entered by the individual entrant; automated and/or repetitive electronic submission of Entries (including but not limited to entries made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or related email addresses or IP addresses may be blocked. Additionally, use of multiple email addresses or the manipulation of an entrant’s contact information for the purpose of obtaining more than one (1) Entry per day, is prohibited and such persons will be disqualified and all Entries shall be deemed invalid and any prize awarded shall be forfeited.

    By submitting an Entry, entrant agrees that it conforms to the “Entry Guidelines” specified in Rule #5 and that Sponsor may disqualify him/her from the Promotion if it believes, in its sole discretion, that the Promotion Entry fails to conform to such guidelines. Entries that are not in accordance with the Entry Guidelines and the Official Rules will be ineligible.

    BY SUBMITTING AN ENTRY, THE ENTRANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED ACROSS ANY OR ALL OF THE SPONSOR’S AND PROMOTION PARTIES’ DIGITAL AND SOCIAL ASSETS, AT THE SPONSOR’S DISCRETION. Submission of an Entry grants the Sponsor and its agents the right to publish, use, adapt, edit, publicly perform and/or modify such Entry in any way, in any and all media, including for use in advertising and marketing, without limitation, and without consideration to the entrant.

  5. ENTRY GUIDELINES: By submitting an Entry, you agree that your submission is gratuitous and made without restriction, and will not place the Sponsor under any obligation. The Sponsor is free to disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. By acceptance of your submission, you acknowledge that the Sponsor does not waive any rights to use similar or related ideas previously known to the Sponsor, or developed by its employees, or obtained from sources other than you. The Sponsor reserves the right to, and may or may not, monitor/screen Entries. By entering, you acknowledge that the Sponsor has no obligation to use or post any Entry you submit.

    Sponsor reserves the right, in their sole discretion, to use/produce/serve/feature/sell any flavors (or variations thereof) set forth in submitted Entries or none at all, and entrants acknowledge and agree that they are not entitled to any revenue generated from any such sales.

    By submitting an Entry, you warrant and represent that it: (a) is your original work, (b) has not been previously published, (c) has not won previous awards, (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; and (e) that publication of the Entry via various media including Web posting, will not infringe on the rights of any third-party rights. Each entrant will indemnify and hold harmless, the Sponsor and Promotion Parties (defined below) from any claims to the contrary. Any entrant whose work includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including the Sponsor’s use of such Entry, in a form satisfactory to administrator, upon request, prior to awarding of prize.

    As determined by the Sponsor, in its sole discretion, Entries must meet the following guidelines: (a) Must comply with these Official Rules; (b) Cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, political, professional or age group, profane or pornographic, or contain nudity; (c) Cannot promote alcohol, marijuana, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (d) Cannot be obscene or offensive, endorse any form of hate or hate group; (e) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities; (f) Cannot defame, misrepresent or contain disparaging or slanderous remarks about the Sponsor, its customers or its products, or other people, products or companies; (g) Cannot contain trademarks, logos or trade dress owned by others (except the Sponsor’s), or advertise or promote any brand or product of any kind (except the Sponsor’s), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (h) Cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, except such materials owned by the Sponsor) without permission; (i) Cannot contain background artwork, unless it is an original work of the entrant; (j) Cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than the entrant, without permission; (k) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which the Sponsor wishes to associate; (l) Cannot depict, and cannot itself, be in violation of any law.

    ENTRIES POSTED TO THE WEB SITE, IF ANY, WERE NOT EDITED BY THE SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS OF THE SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by the Sponsor does not constitute a general waiver of any obligation to entrants. The Sponsor reserves the right to waive the submission requirements set forth herein in its reasonable discretion. 

  6.  DAILY RANDOM DRAWINGS (to determine the Daily Prize Winners): One hundred (100) Daily Prize winners will be selected for each Day of the Promotion Period in a random drawing to be held on or about each business day following the applicable day from eligible entries received for a given Day (each a “Daily Drawing”). Entries will not carry forward to subsequent Daily Drawings. Odds of winning a Daily Prize depend on the number of eligible entries received for a given Daily Drawing. All random drawings will be conducted by an independent judging organization, whose decisions shall be final. A Daily Prize winner is eligible to win the Grand Prize or a First Prize.

  7. CONTEST JUDGING (to determine the Grand Prize Winner and First Prize Winners): Entries will be judged by Sponsor and/or Sponsor’s marketing agency(ies)/assignees based on the following criteria (the “Judging Criteria”): (a) Creativity (34%); (b) Flavor Profile (33%); and (c) Potential for a future Culver’s Fresh Frozen Custard flavor (33%). The Entry receiving the highest cumulative score for all criteria awarded by the judges will be deemed the Grand Prize winner. The two (2) Entries receiving the next highest cumulative scores for all criteria awarded by the judges will be deemed the First Prize winners. In case of a tie, tied Entries will be broken by cumulative points awarded for “Creativity”. If tie continues, then tie(s) will be broken by the Entry with highest cumulative point score in the second criteria, continuing thereafter to the next criteria until the tie is broken. Limit one (1) Contest Prize per household.

  8. PRIZES:

    Contest Prizes:

    One (1) Grand Prize will be awarded consisting of $500.00 in Culver’s Gift Cards. Approximate Retail Value (“ARV”) of Grand Prize: $500.00.

    Two (2) First Prizes will be awarded, each consisting of $250.00 in Culver’s Gift Cards. ARV of each First Prize: $250.00. 

    Daily Random Drawing Prizes:

    Two Thousand One Hundred (2,100) Daily Prizes will be awarded, one hundred (100) for each Day of the Promotion Period each consisting of one (1) Free Scoop of Fresh Frozen Custard Coupon. ARV: $2.41 each. 

    All gift cards and coupons are subject to terms and conditions as set by issuer. Total ARV of all prizes is $6,061.00.

  9. GENERAL: This Promotion is governed by the laws of the United States and of the State of Wisconsin without respect to conflict of law doctrines. Prize winners will be solely responsible for paying all applicable federal, state and local taxes on a prize. Unclaimed prizes will not be awarded. The Sponsor reserves the right to substitute a prize of equal or greater value in the event a prize or any portion of a prize becomes unavailable. No substitution of prize is offered, no transfer of prize to a third party is permitted, and prize may not be redeemed for cash value except at the Sponsor’s sole discretion. Prize winners will receive an IRS Form 1099 for the prize retail value, if applicable. All other expenses on the receipt and use of the prize not specifically mentioned herein are solely the responsibility of the winners. Any difference between the stated value of any prize and the actual retail value will not be awarded. Upon forfeiture for any reason as stated in these Official Rules, no compensation will be given. All federal, state and local laws and regulations apply. Any personal information provided in connection with participation in the Promotion will only be used by the Sponsor to notify a potential Winner and/or fulfillment of a prize and shall be subject to the Sponsor’s Privacy Policy available at If you are selected as a Winner, your information may be included in a publicly-available winner’s list. Additionally, any communication between entrant and Sponsor or its agencies regarding the Promotion (e.g. phone calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. 

  10. CONDUCT: By participating in this Promotion, entrants agree to be bound by these Official Rules and the decisions of the Sponsor that shall be final and binding in all respects. Failure to comply with these Official Rules may result in disqualification. The Sponsor reserves the right, at its sole discretion, to disqualify any individual found to be tampering with the entry process or the operation of the Promotion or Web Site; or to be acting in any manner deemed by the Sponsor to be in violation of the Official Rules; or to be acting in any manner deemed by the Sponsor to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE THE WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR AND ITS AGENTS RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH PERSON OR PERSONS RESPONSBILE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

  11. LIMITATIONS OF LIABILITY: The Sponsor and Promotion Parties assume no responsibility or liability for (a) any incorrect or inaccurate entry information, or for any faulty or failed electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of Entries at any point in the operation of this Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of any network or wireless service, the Internet or Web Site or any combination thereof; (e) suspended or discontinued Internet or wireless service; or (f) any injury or damage to entrants or to any other person's computer or property which may be related to or resulting from any attempt to participate in the Promotion or download of any materials in the Promotion. If, for any reason, the Promotion is not capable of running as planned for reasons which may include without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, then the Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion in whole or in part. In such event, the Sponsor shall immediately suspend the Promotion, and the Sponsor reserves the right to award prize(s) in a manner deemed fair and equitable by the Sponsor. The Sponsor may modify and amend these Official Rules as they may appear online from time to time during the Promotion for clarification purposes without materially affecting the terms and conditions of the Promotion.

  12. WINNER NOTIFICATION: Potential Winners will be notified via email. Grand and First Prize winners may be required to sign and return an Affidavit of Eligibility/Liability Release with (where lawful) a Publicity Release (altogether, “Affidavit”) within seven (7) days via email and/or overnight mail of attempted Winner notification as indicated by the date on the Affidavit. Sponsor is not responsible for any change in winner's email address. Failure to return any required documents within seven (7) days may result in prize forfeiture. Prize may also be forfeited in the event that winner notification is returned as undeliverable. Upon forfeiture for any reason as stated within these Official Rules, no compensation will be given except in the Sponsor’s sole discretion. If a Daily Prize is returned as undeliverable, prize will be forfeited and Sponsor shall have no further liability to award that prize. Grand and First Prizes will be awarded within four (4) to six (6) weeks. Daily Prizes will be awarded via eClub within one (1) week of the applicable Daily Drawing.

    By accepting a prize, each winner agrees that his/her Entry will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then the winner irrevocably assigns and transfers to the Sponsor all of his/her right, title and interest in and to his/her Entry, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Each winner hereby waives in favor of the Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that winner may now or later have to his/her Entry. The Sponsor reserves the right to alter, change or modify the winning Entry, in its sole discretion. Upon request of the Sponsor, winner shall execute and deliver such additional instrument of assignment, as may be solely deemed by the Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Entry and of the copyrights transferred and “Moral Rights of Authors” waived under these Official Rules. Should the Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of the Sponsor’s rights and the Sponsor may at a later time request the assignment.

  13. WINNER RELEASES: All entrants, as a condition of participating in the Promotion, agree to release the Sponsor and Promotion Parties (and each of their respective officers, directors, employees, agents, licensors, affiliates and assigns) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with accessing the Web Site, submitting an Entry or otherwise participating in any aspect of the Promotion, the receipt, ownership, use or misuse of any prize awarded, or while preparing for or participating in any prize-related activity, or any typographical or other error in these Official Rules or the announcement or offering of any prize. The winner shall bear all risk of loss or damage to their prize after it has been delivered. Except where prohibited by law, winner grants to the Sponsor and Promotion Parties the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known, the winner’s name, address, voice, statement, picture or other likeness, without additional compensation, for public relations, advertising and promotional purposes as may be determined by the Sponsor.

  14. WINNER’S LIST: For the names of the Grand and First Prize winners, send a self-addressed stamped envelope by August 31, 2018 to: Culver’s “Fresh Frozen Custard, Lucky #7” Promotion Winner’s List, 315 Wisconsin Ave., Madison, WI 53703.

  15. SPONSOR: Culver Franchising System, LLC, 1240 Water Street, Prairie du Sac, WI 53578.

©2018 Culver Franchising System, LLC