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Culver’s Connects With Moms in Latest TV Spot

Brittany Culver talks sourcing with Georgia chicken farmer

PRAIRIE DU SAC, Wis.— It’s no secret that moms control the majority of their families’ purchases, especially when it comes to food. In fact, U.S. moms have a spending power of $2.4 trillion. It’s not unusual for companies to target moms in their marketing, but with its latest TV spot, Culver’s took this insight further, tapping into millennials, who make up 83 percent of new moms. 

Knowing Millennials value easy, customizable meals and transparency about the quality of the food they’re eating, Culver’s highlighted its chicken sandwiches: the Grilled Chicken Sandwich, the Crispy Chicken Sandwich and the Spicy Crispy Chicken Sandwich, the restaurant chain’s newest chicken offering.

The commercial, which can be viewed here, features Culver’s co-founder Craig Culver and his daughter—and millennial mom of two—Brittany. They tour Springer Mountain Farms in Georgia and talk with the farmer about what it means to raise quality chicken.

“Like Brittany, I’m a mom who feels the great responsibility of making the right choices for my family,” said Julie Fussner, vice president of marketing at Culver’s. “Our goal with this spot was to share some of the very real questions moms have and show guests that they can feel good about eating our chicken.”

About Culver's:

For over 30 years, Culver’s guests have been treated to cooked-to-order food made with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now numbers more than 650 family-owned and operated restaurants in 24 states. The restaurants’ nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger, made from fresh, never frozen beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook, www.twitter.com/culvers or www.instagram.com/culvers