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Press Release

Culver’s Proves Its Fresh Frozen Custard Promise in New TV Spot

PRAIRIE DU SAC, Wis.— Just how fresh is Culver’s Fresh Frozen Custard? Is it really made at Culver’s?

Culver’s answers these real guest questions in its latest TV spot after extensive research showed that many people aren’t aware that its Fresh Frozen Custard is made in small batches throughout the day, at each of its more than 650 restaurants.

With an average of 12 batches made every day at each restaurant, that adds up to more than 7,800 fresh batches of frozen custard made daily.

“We call it Fresh Frozen Custard for a reason,” said Julie Fussner, vice president of marketing at Culver’s. “Having an opportunity to let one of our team members talk about how our frozen custard is slow-churned right in front of our guests’ eyes and handcrafted with a little love is pretty sweet.”

As in all of Culver’s TV spots, the brand features real people, real ingredients and real reactions to tell the story of Culver’s Fresh Frozen Custard-making process. The True Blue Crew team member featured in the TV spot is Brianna from the Culver’s of Frankfort, Illinois, and she is joined by Culver’s co-founder Craig Culver.

Culver’s will continue to have fun educating guests throughout the summer about the freshness of its frozen custard with a sweepstakes and contest.

  • Name Our Custard Machine Sweepstakes
    • From June 11 to June 30, guests will have a chance to name one of Culver’s hardest-working team members, the custard machine, on the brand’s Facebook and Instagram pages.
  • Lucky No. 7 Contest
    • This year , Culver’s is creating six new Flavors of the Day, and we want our guests’ help inspiring what the seventh new Flavor of the Day could be. From July 2 to July 22, guests can enter their ideas for consideration. More information coming soon to Culver’s website.

Learn more about Culver’s Fresh Frozen Custard and what makes it so different than ice cream here.

About Culver's:

For over 30 years, Culver’s guests have been treated to cooked-to-order food made with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now numbers more than 650 family-owned and operated restaurants in 24 states. The restaurants’ nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger, made from fresh, never frozen beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit,, or