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Meet Victor

The Kid with a Mission for Spreading Kindness
Victor, pictured far right, is seated in a Culver’s booth with his mom

At Culver’s, it’s our mission to genuinely care so that every guest who chooses Culver’s leaves happy. In our Wisconsin communities, a young boy named Victor has been living our mission every day by spreading happiness through random acts of kindness.

It all started in 2018 when Victor created his nonprofit Victor’s Show Us Your Smiles Project with the goal of spreading smiles by giving out free hugs, handing out flowers to strangers and volunteering his time to thank veterans – just to name a few of his kind deeds.

Link to YouTube video

We first heard about Victor’s story during National Random Acts of Kindness Day in 2019 when Victor gave away coupons for free Culver’s Fresh Frozen Custard that he was saving from his Kids’ Meals to guests at his local restaurant in Racine.

To help Victor spread more joy in the world, Culver’s President and CEO Joe Koss recently surprised Victor and his mom with a check for $1,500 for Victor’s nonprofit.

“I wanted to make them smile so they can be happy.”
– Victor

“There are many different ways we can practice kindness,” said Joe. “For Victor to have figured this out and spread kindness, that’s pretty special.”

With the new funds, Victor donated gas gift cards, bus passes, orange juice and provided free Culver’s meals to Veterans Outreach of Wisconsin, which aids homeless veterans in need in the Racine, Wisconsin area. “I wanted to make them smile so they can be happy,” Victor said about helping veterans in his community. This was just the first day of Victor’s Twelve Days of Kindness Giveaway.

“As soon as people heard Culver’s was coming and Victor was bringing them food, we already started getting the smiles,” said Fiona Murphy, director of development at Veterans Outreach of Wisconsin.

In the Milwaukee area, there are 200-300 veterans living on the streets and 5,600 veterans who are one paycheck from not having a roof over their heads. In 2017, Veterans Outreach opened a Veteran Village with 15 tiny homes and a community center, providing a home for each veteran and tools needed to help them overcome homelessness.

“That Victor is taking the time to show up for them and tell them that they matter, that’s going to make a lot of people smile,” said Murphy.

Do you know someone who spreads kindness and joy to those around them? Share their story with us by tagging Culver’s on Facebook, Twitter or Instagram or by using #culvers.