Culver’s Journey to Delicious Sweepstakes

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility:

Culver’s Journey to Delicious Sweepstakes (the “Sweepstakes”) is open only to legal residents of Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Carolina, Nebraska, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin, and Wyoming who are at least 18 years old in most states (19 years or older if a resident of Alabama or Nebraska) at the time of entry. Employees of Culver Franchising System, LLC (“Sponsor”), Merkle Inc. (“Administrator”), Hiebing Group Inc., and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible.

Agreement to Official Rules; Entrants Will Be Disqualified for Violations:

Participation constitutes each entrant’s full and unconditional agreement to these official rules (“Official Rules”). The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Sponsor’s and Administrator’s decisions are final and binding in all matters related to the Sweepstakes. Winning the prize is contingent upon fulfilling all the requirements set forth herein.

In the event there is a discrepancy or inconsistency between any statements contained in any Sweepstakes-related materials and these Official Rules, these Official Rules shall prevail, govern and control.

Entrants agree that they may not use or attempt to use any method to obtain more than the stated number of permissible entries using robotic, automatic, programmed, or any other means, including but not limited to using multiple/different email addresses, identities, registrations and logins or any other methods. Violation of these requirements or any other aspect of these Official Rules will void all Sweepstakes entries of the person(s) responsible for such action and result in their disqualification from the Sweepstakes.

Timing:

Sponsor: Culver Franchising System, LLC, 1240 Water St., Prairie du Sac, WI 53578. Administrator: Merkle Inc. (previously known as HelloWorld, Inc.), 3000 Town Center, Suite 2000, Southfield, MI 48075.

Sponsor/Administrator:

The Sweepstakes begins on June 1, 2026 at 9:00 a.m. Central Time (“CT”), ends on August 2, 2026 at 11:59 p.m. CT (the "Promotion Period") and includes 9 independent Weekly Entry Periods, as outlined in the chart below, and a Final Entry Period that spans the entire Promotion Period (the drawing will be referred to as the “End of Promotion drawing”). Sponsor’s servers are the official time-keeping devices for the Sweepstakes.

Entry Period	Starts at 9:00 a.m. CT	Ends at 11:59 p.m. CT	Weekly Challenges	Approximate Drawing Date
Week 1	June 1, 2026	June 7, 2026	Purchase 1 Concrete Mixer^® (any size).	June 9, 2026
Week 2	June 8, 2026	June 14, 2026	Purchase any Chicken Sandwich.	June 16, 2026
Week 3	June 15, 2026	June 21, 2026	Purchase any ButterBurger® or Veggie Burger (any size)	June 22, 2026
Week 4	June 22, 2026	June 28, 2026	Purchase any 2 menu items in separate purchase transactions.	June 30, 2026
Week 5	June 29, 2026	July 5, 2026	Purchase 1 Lemon Ice dish, Cooler or Smoothie.	July 7, 2026
Week 6	July 6, 2026	July 12, 2026	Purchase 1 Regular Value Basket with a Coke beverage.	July 14, 2026
Week 7	July 13, 2026	July 19, 2026	Purchase 1 Regular Value Basket and 1 Kids Meal in the same transaction.	July 21, 2026
Week 8	July 20, 2026	July 26, 2026	Purchase any 1 menu item.	July 28, 2026
Week 9	July 27, 2026	August 2, 2026	Purchase any (full sized) salad entrée.	August 4, 2026

How to Enter:

To participate in this Sweepstakes you must be a member or enroll in Culver’s Delicious Rewards. A Delicious Rewards Account (“Account”) is free, but subject to the Delicious Rewards Terms of Use and Privacy Policy. You may create an account online or through the Culver’s mobile app. If you choose to use the mobile app to participate in this sweepstakes, message and data rates may apply. There are 2 entry methods.

Method 1 – Enter by Registering and then Purchase the Applicable Weekly Challenge Menu Item(s):

Step 1: During the Promotion Period, first visit the Registration Site, sign into your Account, confirm you meet the age requirements, and agree these Official Rules and click “Submit.”

Step 2: To earn an entry, during the applicable Weekly Entry Period, purchase the applicable Weekly Challenge menu item(s) listed in the Timing section in a transaction linked to your Account (a “Qualified Purchase”). Your Account will be linked if you scan/present your Account QR code at the counter or drive thru window or place an online or in app order for pick up while signed in to your Account. After you complete a Qualified Purchase, you will automatically receive 1 Sweepstakes entry into the applicable Weekly Entry Period drawing and 1 entry into the End of Promotion drawing.

Note: Only purchases of the specific menu items listed for the applicable Weekly Entry Period will earn entries. Purchases that are not properly linked to your Account, or any purchase made before you have registered, will not earn entries.

Method 2 – No Purchase Necessary Method:

During the Promotion Period, visit the Alternate Method Website and provide the email address associated with your Account and confirm agreement to these Official Rules. You will automatically receive 1 Sweepstakes entry into the applicable Weekly Entry Period drawing and 1 entry into the End of Promotion drawing.

Entry Limits:

You may receive 1 entry into each Weekly Entry Period drawing and up to 9 entries into the End of Promotion drawing. Multiple entrants are not permitted to share the same email address or Account. In the event of a dispute as to the identity of an entrant, Sponsor and Administrator will rely on the information submitted by the entrant to enroll in Culver’s Delicious Rewards. If any additional information provided by entrant is inconsistent with the information provided at enrollment into Delicious Rewards, the Sponsor and/or Administrator may disqualify such entrant and such disqualification may result in the forfeiture of any prizes won. Sponsor, in its discretion, may require additional documentation from entrant to show proof of entrant’s identity.

Special Bonus Offer for Entrants who complete Weekly Challenges:

During the Promotion Period, entrants may earn additional guaranteed “Rewards” by completing the Weekly Challenges:

3 Challenge Bonus: Entrants who complete any 3 Weekly Challenges during the Promotion Period will receive a free Coke drink (any size). Approximate Retail Value (“ARV”) is $2.69
6 Challenge Bonus: Entrants who complete any 6 Weekly Challenges during the Promotion Period will receive a single scoop dish of Fresh Frozen Custard. ARV: $3.29
9 Challenge Bonus: Entrants who complete all 9 Challenges during the Promotion Period will receive a bumper sticker. ARV: $0.50

Sponsor will notify by email all entrants who complete all 9 Challenges requesting their home mailing address in order to fulfill the bumper sticker bonus Reward. These entrants must respond to the request within 3 days of the date notice or attempted notice is sent, in order to claim this Reward. All other Rewards will be fulfilled by email within 2 weeks after the conclusion of the Promotion Period. The digital Rewards must be redeemed and used no later than August 23, 2026. Limit: Each entrant may receive all 3 Rewards but can only receive each Reward 1 time.

Prize Drawing and Winner Requirements:

Administrator is an independent organization whose decisions as to the administration and operation of the Promotion, including the selection of potential winners, are final and binding in all matters related to the Promotion. Administrator will randomly select the potential Weekly Sweepstakes winners on or around the dates listed in the Timing Section from all eligible entries received during each applicable Weekly Entry Period. Administrator will randomly select the potential Grand, First Runner Up and Second Runner Up prize winner on around August 4, 2026 from all entries receiving during the Promotion Period. Administrator will notify all potential winners by email. The potential Grand Prize and First Runner Up Prize winners will be required to sign and return a Declaration of Compliance, Liability Waiver and where not prohibited a Publicity Release ("Declaration") and an IRS Form W-9 which must be received by Administrator within 3 days of the date notice or attempted notice is sent, in order to claim the prize. All other potential winners will be required to provide their home mailing address (P.O. Boxes not permissible) within 3 days of the date notice or attempted notice is sent, in order to claim the prize. If a potential winner of any prize cannot be contacted, fails to sign and return the Declaration, the IRS Form W-9, or provide any of the requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that any potential winner is disqualified for any reason or forfeits any prize, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only 3 alternate drawings will be held, after which the prize will remain un-awarded.

Prizes:

Quantity, Description and ARV:

1 Grand Prize: The winner will receive $10,000, fulfilled as a check. Retail value: $10,000.
1 First Runner Up Prize: The winner will receive a $2,500 Culver’s Gift Card and the prize offered to Weekly Prize winners (described below). ARV: $2,576.24.
1 Second Runner Up: The winner will receive a $1,000 Culver’s Gift Card and the prize offered to Weekly Prize winners (described below). ARV: $1,076.24.
90 Weekly Prizes (10 prizes awarded each Weekly Entry Period): Each winner will receive the following Coca Cola branded products: 1 long sleeve t-shirt, 1 water bottle, 1 keychain,1 tote bag, 1 visor, and 1 beach towel. All ARV: $76.24.

Total ARV:

The total ARV of all available prizes offered in the Sweepstakes is $ $20,514.08.

Odds of Winning:

The odds of winning a weekly prize depend on the total number of eligible entries received during the applicable Weekly Entry Period. The odds of winning the Grand Prize, First Runner Up Prize, or Second Runner Up Prize will depend on the total number of entries received during the Promotion Period.

Additional Prize Terms:

Prizes are non-transferable, and no substitution will be made except as provided in the Sponsor’s sole discretion should the prize become unavailable. In this case, a prize of equal or greater value will be offered. Winners are responsible for all taxes and fees associated with prize receipt and/or use. ARVs are determined as of the time these Official Rules were published and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded. Where applicable, prize style, colors, size and all other details will be determined by Sponsor in its sole discretion. All other costs and expenses associated with acceptance of the prize that are not expressly set forth herein shall be solely the winner’s responsibility. Prizes are provided “as is” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement. Prizes will be fulfilled approximately 8-10 weeks after winner confirmation of the Sweepstakes. Limit of 1 Weekly Prize per household. Weekly Prize winners remain eligible to win 1 End of Promotion Prize

Release:

By receipt of any prize, winners agree to release and hold harmless Sponsor, Administrator, Merkle Inc., and their respective subsidiaries, affiliates, suppliers, distributors, advertising and promotion agencies and prize suppliers and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this Sweepstakes and/or acceptance, use, inability to use, misuse or redemption of a prize (including any injury or harm related thereto).

Publicity:

Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent and grant to Sponsor and its agents to use the following information about the winner (to the extent provided by winner as part of the entry or winner confirmation process): winner’s name, city, state, likeness, photograph, Sweepstakes entry, social handle and photo, voice, opinions and/or prize information for promotional advertising or other purposes, in any media without further notice, review, approval, payment or other consideration. Sponsor is not obligated to use any of the above-mentioned information or content but may do so and may edit these materials at its sole discretion, without further obligation or compensation. Sponsor will not use any of the above mentioned information in a manner that is inconsistent with its Privacy Policy or applicable law.

General Conditions:

Sponsor’s Right to Modify or Cancel:

Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, including but not limited to fulfillment of the prize(s), where any of the following “Issues” occur:

Fraud;
Technical failures;
Human error;
Any other factor that impairs the integrity or proper functioning of the Sweepstakes; or
Any event or cause beyond Sponsor’s control (e.g., events such as natural calamities, national emergencies, widespread illnesses, declarations of war, acts of God, acts of terrorism) that interferes with any aspect of the Sweepstakes, as determined by Sponsor in its sole discretion;
Where one or more of the above Issues occurs, Sponsor will make reasonable efforts to award all remaining Sweepstakes prizes by conducting a random drawing from among all eligible entries received up to the date of the Issue; and/or modify the prizes offered.

Sponsor’s Right to Disqualify Entrants:

Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes, including but not limited to submitting fraudulent entries, or to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Sponsor’s Right to Limit Prizes Awarded to the Number Stated in these Official Rules:

In no event will more prizes than are stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent than the number of prizes offered in these Official Rules, Administrator and Sponsor reserves the right to award only the stated number of prizes through a random drawing from among those entrants who were notified, confirmed to be eligible and where applicable, took the required action(s) to claim the prize.

Limitations of the Scope of Responsibility:

The Released Parties are not responsible for:

Any incorrect or inaccurate information either provided by entrants or caused by printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes;
Technical failures of any kind, including but not limited to malfunctions, interruptions, or disconnections to the internet, social media platforms, in phone lines or network hardware or software;
Unauthorized human intervention in any part of the Sweepstakes, including but not limited to the entry process;
Technical or human error which may occur in the administration of the Sweepstakes, including but not limited to the processing of entries;
Late, lost, undeliverable, damaged or stolen mail; delayed or misdirected entries or failure to receive entries due to limitation of third-party social network platforms;
Entries that are erroneously deleted, lost or destroyed or corrupted. In this case, entrants sole remedy is to take the required actions to receive another entry(s) in the Sweepstakes, if it is possible; or
Any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or to the receipt, use, inability to use or misuse of any prize.

Disputes:

All disputes must be resolved as set forth in the Delicious Rewards Terms of Use.

Severability:

If the application of any provision of these Official Rules to any particular facts or circumstances shall for any reason be held to be invalid, illegal or unenforceable by a court, arbitration panel or other tribunal of competent jurisdiction, then:

The validity, legality and enforceability of such provision as applied to any other particular facts or circumstances and the other provisions of these Official Rules shall not in any way be affected or impaired thereby; and
Such provision shall be enforced to the maximum extent possible.

In addition, if any provision contained in these Official Rules shall for any reason be held to be excessively broad as to duration, geographical scope, activity or subject, it shall be construed by limiting and reducing it so as to be enforceable to the extent compatible with applicable law.

Entrant's Personal Information:

Information collected from entrants is subject to Sponsor’s Privacy Policy.

Winner List:

See the winner list for the Sweepstakes winners. The winner list will be posted after winner confirmation is complete.