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Previously Culver’s First CMO, Fussner Becomes Brand’s Fifth CEO and First Woman to Hold Title

PRAIRIE DU SAC, Wis.—Apr. 28, 2025—Culver Franchising System, LLC, announced today the appointment of Julie Fussner to CEO. Fussner will lead the over 670 owner operators and 45,000 team members who serve ButterBurgers and Fresh Frozen Custard with hospitality and heart to guests across 26 states.

Fussner joined Culver’s as vice president of marketing in 2017 and immediately elevated the brand’s connection to its guests across the country. Her successful translation of differentiated insights into strategic marketing initiatives led to her appointment as Culver’s first chief marketing officer. Over the past eight years, Fussner’s authentic leadership, integrity and laser focus on the guest experience has made an indelible mark on Culver’s.

“After a thorough and competitive search, Julie emerged as the clear choice to lead our organization into the next chapter,” said co-founder Craig Culver. “Professionally, Julie brings visionary thinking, business expertise and an authentic leadership style. Just as valuable, though, is how effortlessly Julie builds Culver’s culture. She innately understands and shares the values that define us: Midwest hospitality and an appreciation for people.”

Fussner has spent her career understanding audiences’ beliefs and motivations about feeding themselves and their families. She arrived at Culver’s with nearly two decades of sales and marketing experience in food consumer packaged goods, most notably at Kraft Foods. Fussner’s progressive journey through multiple leadership roles equipped her with a comprehensive understanding of Culver’s business and an inspiring vision for the future.

“Culver’s is made up of some of the most passionate, collaborative and smart people I’ve ever worked alongside,” said Fussner. “I’m honored to have earned the opportunity to guide the teams across this beloved brand to continued long-term success by delivering on our mission to genuinely care, so every guest who chooses Culver’s leaves happy.”

Fussner steps into this role as the fifth CEO in the company’s history, and the first woman to hold the position. Culver's previous CEOs were Enrique “Rick” Silva, who retired in February; Joe Koss, who retired in 2020; Phil Keiser, who passed away in 2016; and Craig Culver, who stepped down as CEO in 2015.

About Culver's:
For 40 years, Culver’s guests have been treated to cooked-to-order food made with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now numbers 1,000 family-owned and operated restaurants in 26 states. The restaurants’ nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger, made from fresh, never frozen beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com or connect with Culver’s on Facebook, Instagram, and TikTok.